The New Wave of Style: How Gen Z Is Reinventing the Salon Experience
In today’s era, Gen Z isn’t just keeping up with fashion—they’re rewriting its rules. This generation grew up with smartphones, social media, and a constant stream of digital inspiration. Naturally, their approach to self-expression extends into how they experience salons. They're reshaping the beauty landscape from booking appointments through apps to discovering trending looks via TikTok. Modern salons adapt quickly, creating spaces where technology and artistry merge seamlessly. It’s not just about a haircut; it’s about crafting a digital narrative that mirrors a client’s personality and online presence. Furthermore, this modern salon experience is built on instant gratification and personalization. Gen Z clients expect services tailored to their individuality, whether choosing eco-friendly hair products or experimenting with bold, unconventional colors. Technology enables stylists to offer more precise consultations through augmented reality (AR) previews and AI-driven recomme...